Summits Tiers
Machu Picchu
Easy, accessible
Quick task for client, managing one piece (ex: an audit, new landing pages or new website)
Kilimanjaro
Challenging, requires prep
Managing all of one area (ex: paid media, but still within a clear boundary)
K2
Extremely difficult, technical
Managing multiple complex areas with deep expertise (ex: all paid media channels, CRO and AEO/GEO)
Everest
Ultimate, years of training
Owning the entire growth engine for the advertiser (holistic marketing, strategy, analytics, creative, website)