Increasing Revenue by 18% for a Low-Margin B2B eCommerce Distributor While Spending 13% Less

Confidential

Client

Timeline

Month 1

Investment

~£9,000–£10,000

Increasing Revenue by 18% for a Low-Margin B2B eCommerce Distributor While Spending 13% Less

Key Results

+25%

User Sign-ups

Increase in monthly registrations

+34%

Return on Investment

On advertising spend

+25%

Conversion Rate

Free to paid conversion

-29%

Customer Acquisition Cost

Reduction over 6 months

+25%

Conversions

Conversions increased by 25%

+428%

Conversion Rate

Conversion rate increased by 428%

-29%

Customer Acquisition Cost

Cost per sale reduced by 29%

+34%

ROAS

Return on ad spend increased by 34%

The Challenge

The client operated in a low-margin B2B construction eCommerce market, where profitability depended heavily on cost control.

Their primary challenges were:
High ad spend relative to thin margins

Low conversion rate limiting efficiency

Rising CPA putting pressure on profitability

They weren’t looking to scale aggressively—they needed to spend less while maintaining (or improving) performance.

The Goal
The goal was simple but difficult:

Reduce ad spend while maintaining the same results—or better.
Success would be measured by:
Lower ad spend

Stable or increased conversion volume

Improved ROAS

Higher overall revenue

Our Strategy

Traffic Summits focused on efficiency-first optimization, rather than growth at all costs.

Key actions included:
Eliminating low-performing traffic and wasted spend

Tightening targeting to focus on high-intent B2B buyers

Optimizing conversion paths for purchase efficiency

Reallocating budget toward campaigns with the highest ROAS

The emphasis was on protecting margins while improving output.

Results (After Month 1)
Before Optimization
Ad Spend: £10,018.49

Clicks: 11,633

Conversions: 50.5

Conversion Rate: 0.18%

Cost per Sale: £198.39

Revenue: £63,417.94

ROAS: 6.12

📊 Results (After Month 1)
Ad Spend: £10,018.49 → £8,775.38 (-12.4%)
Clicks: 11,633 → 4,615 (-60.3%)
Conversions: 50.5 → 63 (+24.8%)
Conversion Rate: 0.18% → 0.95% (+427.8%)
Cost per Sale: £198.39 → £140.56 (-29.1%)
Revenue: £63,417.94 → £74,503.63 (+17.5%)
ROAS: 6.12 → 8.21 (+34.1%)

"We have worked with Traffic Summits for over a year now and we’re really happy with the results. Lately, we are seeing a ROAS (Return of Ad Spend) of 17x from non-branded keywords on Google Ads and we are now looking to use them across other paid channels"

Gilad, Founder & CEO at eClincher

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