The Challenge

The client was a Direct-to-Consumer health retailer looking to scale paid acquisition without sacrificing efficiency.

Their main challenges were:

• Maintaining performance while increasing spend
  

• Preventing ROAS decline during scale
  

• Improving conversion efficiency at higher volumes
  

They needed proof that scaling spend could still deliver profitable growth.

The Goal

The goal was to improve ROAS while actively increasing ad spend.

Success was measured by:

• Higher conversion volume
  

• Improved conversion rate
  

• Lower cost per conversion
  

• Increased revenue and ROAS at scale
  
  

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

 

Key actions included:

• Scaling budgets only on proven, high-performing campaigns
  

• Optimizing toward purchase-focused conversion signals
  

• Improving traffic quality through tighter audience and keyword controls
  

• Reallocating spend toward campaigns delivering the strongest ROAS
  
  

This allowed spend to increase without sacrificing efficiency.

 

Results (After Month 1)

Before Optimization

• Ad Spend: £6,773.90
  

• Clicks: 14,160
  

• Conversions: 446.45
  

• Conversion Rate: 2.54%
  

• Cost per Conversion: £15.17
  

• Revenue: £49,521.85
  

• ROAS: 7.21
  

After Month 1

• Ad Spend: £9,194.33
  

• Clicks: 20,441
  

• Conversions: 948.04
  

• Conversion Rate: 4.64%
  

• Cost per Conversion: £9.70
  

• Revenue: £89,143.38
  

• ROAS: 9.56
  

Month 1 Performance Highlights

• 🚀 Conversions increased by 112%
  

• 📈 Conversion rate improved by 83%
  

• 💰 Cost per conversion reduced by 36%
  

• 💵 Revenue increased by 80%
  

• 📊 ROAS improved by 33% while scaling spend
  

 

Key Takeaway

This case study proves that scaling spend doesn’t have to hurt profitability—even in competitive health DTC markets.

By scaling deliberately and optimizing for efficiency, Traffic Summits helped this brand nearly double conversions while increasing ROAS, all within the first month.