Lead Magnets and Guides

Lead Magnets and Guides

Laura P.

Client

Timeline

Month 1

Investment

£6,500–£9,000

Lead Magnets and Guides

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Key Results

245%

User Sign-ups
Increase in monthly registrations

3.6×

Return on Investment
On advertising spend

2x

Conversion Rate
Free to paid conversion

-42%

Customer Acquisition Cost
Reduction over 6 months

The Challenge

The client was a Direct-to-Consumer health retailer looking to scale paid acquisition without sacrificing efficiency.

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

They needed proof that scaling spend could still deliver profitable growth.

The Goal

The goal was to improve ROAS while actively increasing ad spend.

Success was measured by:

  • Higher conversion volume
  • Improved conversion rate
  • Lower cost per conversion
  • Increased revenue and ROAS at scale

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

Results (After Month 1)

Before Optimization

  • Ad Spend: £6,773.90
  • Clicks: 14,160
  • Conversions: 446.45
  • Conversion Rate: 2.54%
  • Cost per Conversion: £15.17
  • Revenue: £49,521.85
  • ROAS: 7.21

After Month 1

  • Ad Spend: £9,194.33
  • Clicks: 20,441
  • Conversions: 948.04
  • Conversion Rate: 4.64%
  • Cost per Conversion: £9.70
  • Revenue: £89,143.38
  • ROAS: 9.56

Month 1 Performance Highlights

  • 🚀 Conversions increased by 112%
  • 📈 Conversion rate improved by 83%
  • 💰 Cost per conversion reduced by 36%
  • 💵 Revenue increased by 80%
  • 📊 ROAS improved by 33% while scaling spend

Key Takeaway

This case study proves that scaling spend doesn’t have to hurt profitability—even in competitive health DTC markets.

By scaling deliberately and optimizing for efficiency, Traffic Summits helped this brand nearly double conversions while increasing ROAS, all within the first month.

"Traffic Summits transformed our approach to growth. We went from hoping for users to systematically acquiring them. The frameworks they built are still driving our growth today."
Sarah Chen, Founder & CEO at NizeNote

Ready to achieve similar results?

Related Case Studies


The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Laura P.

Client


The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Laura P.

Client


The Challenge

Their main challenges were:

  • Insufficient Sales Qualified Leads (SQLs) from enterprise accounts 
  • High cost per lead limiting scale 
  • Ad spend not translating into sales-ready opportunities

Our Strategy

We focused on enterprise intent and lead quality, not volume for volume’s sake.

Key actions included:

  • Refining targeting to focus on enterprise decision-makers 
  • Optimizing campaigns around SQL-focused conversion events 
  • Improving funnel alignment between ads and qualification steps 
  • Reallocating budget toward higher-intent segments 

This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Sarah M.

Client


The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Laura P.

Client


The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Laura P.

Client


The Challenge

Their main challenges were:

  • Insufficient Sales Qualified Leads (SQLs) from enterprise accounts 
  • High cost per lead limiting scale 
  • Ad spend not translating into sales-ready opportunities

Our Strategy

We focused on enterprise intent and lead quality, not volume for volume’s sake.

Key actions included:

  • Refining targeting to focus on enterprise decision-makers 
  • Optimizing campaigns around SQL-focused conversion events 
  • Improving funnel alignment between ads and qualification steps 
  • Reallocating budget toward higher-intent segments 

This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Sarah M.

Client