Scaling Profitability for a Global eCommerce Fan Brand While Increasing ROAS by 133%

Scaling Profitability for a Global eCommerce Fan Brand While Increasing ROAS by 133%

Carlos M.

Client

Timeline

Month 1

Investment

€7,500–€8,500

Scaling Profitability for a Global eCommerce Fan Brand While Increasing ROAS by 133%

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Key Results

245%

User Sign-ups
Increase in monthly registrations

3.6×

Return on Investment
On advertising spend

2x

Conversion Rate
Free to paid conversion

-42%

Customer Acquisition Cost
Reduction over 6 months

The Challenge

The client was an eCommerce brand based in Spain, selling fans to customers across multiple international markets.

Despite steady traffic, they faced a major issue:

  • Low overall profitability
  • Rising acquisition costs limiting scale
  • Underperforming conversion rate across global campaigns

They needed to scale revenue without sacrificing margins.

The Goal

The objective was to improve profitability while scaling globally.

Success was measured by:

  • Increased sales volume
  • Higher conversion rate
  • Improved ROAS
  • Stronger revenue performance without inefficient spend

Our Strategy

Traffic Summits implemented a profit-first eCommerce scaling strategy.

Key initiatives included:

  • Restructuring campaigns by top-performing global regions
  • Optimizing toward high-intent purchase behavior
  • Improving conversion efficiency across international traffic
  • Reallocating budget toward campaigns delivering the highest ROAS

The focus was on scalable, profitable growth, not just volume.

Results (After Month 1)
Before Optimization

  • Ad Spend: €7,915.64
  • Clicks: 9,039
  • Sales: 106.97
  • Conversion Rate: 1.17%
  • Cost per Sale: €74.00
  • Revenue: €33,382.32
  • ROAS: 3.03

After Month 1

  • Ad Spend: €8,242.36
  • Clicks: 7,272
  • Sales: 155
  • Conversion Rate: 1.96%
  • Cost per Sale: €53.18
  • Revenue: €61,400.90
  • ROAS: 7.38

Month 1 Performance Highlights

  • 🚀 Sales increased by 59%
  • 📈 Conversion rate improved by 66%
  • 💰 Revenue increased by 80%
  • 📊 ROAS improved by 133%
  • 🌍 Profitable growth across global markets

Key Takeaway

This case study shows that global eCommerce brands don’t need to choose between scale and profitability.

By focusing on conversion efficiency and ROAS-driven scaling, Traffic Summits helped this Spain-based brand more than double profitability in just one month.

Month 1 Performance Highlights

  • 📉 13% reduction in ad spend
  • 🚀 25% increase in conversions
  • 📈 Conversion rate improved by 428%
  • 💰 CPA reduced by 29%
  • 💵 Revenue increased by 18%

📊 ROAS improved by 34%

"Traffic Summits transformed our approach to growth. We went from hoping for users to systematically acquiring them. The frameworks they built are still driving our growth today."
Sarah Chen, Founder & CEO at NizeNote

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Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
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Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

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The Challenge

Their main challenges were:

  • Insufficient Sales Qualified Leads (SQLs) from enterprise accounts 
  • High cost per lead limiting scale 
  • Ad spend not translating into sales-ready opportunities

Our Strategy

We focused on enterprise intent and lead quality, not volume for volume’s sake.

Key actions included:

  • Refining targeting to focus on enterprise decision-makers 
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Sign-ups

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Conversation

Sarah M.

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The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Laura P.

Client


The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Laura P.

Client


The Challenge

Their main challenges were:

  • Insufficient Sales Qualified Leads (SQLs) from enterprise accounts 
  • High cost per lead limiting scale 
  • Ad spend not translating into sales-ready opportunities

Our Strategy

We focused on enterprise intent and lead quality, not volume for volume’s sake.

Key actions included:

  • Refining targeting to focus on enterprise decision-makers 
  • Optimizing campaigns around SQL-focused conversion events 
  • Improving funnel alignment between ads and qualification steps 
  • Reallocating budget toward higher-intent segments 

This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Sarah M.

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