Scaling Profitability for a Global eCommerce Fan Brand While Increasing ROAS by 133%

Scaling Profitability for a Global eCommerce Fan Brand While Increasing ROAS by 133%

Confidential

Client

Timeline

Month 1

Investment

€7,500–€8,500

Scaling Profitability for a Global eCommerce Fan Brand While Increasing ROAS by 133%

Key Results

59%

User Sign-ups
Increase in monthly registrations

133%

Return on Investment
On advertising spend

59%

Conversion Rate
Free to paid conversion

-28%

Customer Acquisition Cost
Reduction over 6 months

+59%

Sales

Sales increased by 59%

+66%

Conversion Rate

Conversion rate increased by 66%

+80%

Revenue

Revenue increased by 80%

+133%

ROAS

Return on ad spend increased by 133%

The Challenge

The client was an eCommerce brand based in Spain, selling fans to customers across multiple international markets.

 

Despite steady traffic, they faced a major issue:

  • Low overall profitability
  • Rising acquisition costs limiting scale
  • Underperforming conversion rate across global campaigns

 

They needed to scale revenue without sacrificing margins.

 

The Goal

 

The objective was to improve profitability while scaling globally.

 

Success was measured by:

  • Increased sales volume
  • Higher conversion rate
  • Improved ROAS
  • Stronger revenue performance without inefficient spend

 

Our Strategy

 

Traffic Summits implemented a profit-first eCommerce scaling strategy.

 

Key initiatives included:

  • Restructuring campaigns by top-performing global regions
  • Optimizing toward high-intent purchase behavior
  • Improving conversion efficiency across international traffic
  • Reallocating budget toward campaigns delivering the highest ROAS

 

The focus was on scalable, profitable growth, not just volume.

 

Results (After Month 1)

Before Optimization

  • Ad Spend: €7,915.64
  • Clicks: 9,039
  • Sales: 106.97
  • Conversion Rate: 1.17%
  • Cost per Sale: €74.00
  • Revenue: €33,382.32
  • ROAS: 3.03

 

After Month 1

  • Ad Spend: €8,242.36
  • Clicks: 7,272
  • Sales: 155
  • Conversion Rate: 1.96%
  • Cost per Sale: €53.18
  • Revenue: €61,400.90
  • ROAS: 7.38

 

Month 1 Performance Highlights

  • 🚀 Sales increased by 59%
  • 📈 Conversion rate improved by 66%
  • 💰 Revenue increased by 80%
  • 📊 ROAS improved by 133%
  • 🌍 Profitable growth across global markets

 

Key Takeaway

 

This case study shows that global eCommerce brands don’t need to choose between scale and profitability.

 

By focusing on conversion efficiency and ROAS-driven scaling, Traffic Summits helped this Spain-based brand more than double profitability in just one month.

 

Month 1 Performance Highlights

  • 📉 13% reduction in ad spend
  • 🚀 25% increase in conversions
  • 📈 Conversion rate improved by 428%
  • 💰 CPA reduced by 29%
  • 💵 Revenue increased by 18%
  • 📊 ROAS improved by 34%

"We have worked with Traffic Summits for over a year now and we’re really happy with the results. Lately, we are seeing a ROAS (Return of Ad Spend) of 17x from non-branded keywords on Google Ads and we are now looking to use them across other paid channels"
Gilad, Founder & CEO at eClincher

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The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

 

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

 

This allowed spend to increase without sacrificing efficiency.

-36%

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Conversions

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The Challenge

Their main challenges were:

  • Insufficient Sales Qualified Leads (SQLs) from enterprise accounts
  • High cost per lead limiting scale
  • Ad spend not translating into sales-ready opportunities

 

Our Strategy

We focused on enterprise intent and lead quality, not volume for volume’s sake.

 

Key actions included:

  • Refining targeting to focus on enterprise decision-makers
  • Optimizing campaigns around SQL-focused conversion events
  • Improving funnel alignment between ads and qualification steps
  • Reallocating budget toward higher-intent segments

 

This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.

-52%

CAC

4x

ROI

+74%

Conversions

Confidential

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The Challenge

While volume was strong, they faced:

  • Sub-optimal ROAS
  • Higher-than-necessary cost per sale
  • Opportunity to extract more revenue from existing spend

 

Our Strategy

Traffic Summits focused on efficiency-led scaling across channels.

Key actions included:

  • Optimizing campaigns around high-intent purchasing behaviour
  • Improving cross-channel traffic quality
  • Reallocating budget toward campaigns delivering the strongest ROAS
  • Refining conversion paths to improve checkout efficiency

 

This approach allowed growth without increasing cost pressure.

-32%

CAC

+36%

ROI

+63%

Conversions

Confidential

Client


The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

 

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

 

This allowed spend to increase without sacrificing efficiency.

-36%

CAC

2X

ROI

+112%

Conversions

Confidential

Client

The Challenge

Their main challenges were:

  • Insufficient Sales Qualified Leads (SQLs) from enterprise accounts
  • High cost per lead limiting scale
  • Ad spend not translating into sales-ready opportunities

 

Our Strategy

We focused on enterprise intent and lead quality, not volume for volume’s sake.

 

Key actions included:

  • Refining targeting to focus on enterprise decision-makers
  • Optimizing campaigns around SQL-focused conversion events
  • Improving funnel alignment between ads and qualification steps
  • Reallocating budget toward higher-intent segments

 

This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.

-52%

CAC

4x

ROI

+74%

Conversions

Confidential

Client

The Challenge

While volume was strong, they faced:

  • Sub-optimal ROAS
  • Higher-than-necessary cost per sale
  • Opportunity to extract more revenue from existing spend

 

Our Strategy

Traffic Summits focused on efficiency-led scaling across channels.

Key actions included:

  • Optimizing campaigns around high-intent purchasing behaviour
  • Improving cross-channel traffic quality
  • Reallocating budget toward campaigns delivering the strongest ROAS
  • Refining conversion paths to improve checkout efficiency

 

This approach allowed growth without increasing cost pressure.

-32%

CAC

+36%

ROI

+63%

Conversions

Confidential

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