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The Challenge
eClincher is a competitive SaaS platform operating in a crowded social media management space.
Key challenges included:
They needed a long-term partner who could scale demand profitably, not just increase traffic.
The Goal
The objective was to grow trial sign-ups and revenue across all plans, while maintaining strong unit economics.
Success was measured by:
Our Strategy
Traffic Summits implemented a full-funnel SaaS growth strategy with a heavy emphasis on non-branded acquisition.
Key initiatives included:
This allowed us to grow aggressively while maintaining profitability.
Results (Year-over-Year)
Notably, the 17x ROAS was achieved from non-branded Google Ads keywords, validating the scalability of the strategy.
Client Feedback
“We have worked with Traffic Summits for over a year now and we’re really happy with the results. Lately, we are seeing a ROAS of 17x from non-branded keywords on Google Ads and we are now looking to use them across other paid channels.”
Key Takeaway
This case study proves that with the right strategy, non-branded paid media can become a primary growth lever for SaaS—not just a supporting channel.
By focusing on conversion value, efficiency, and scalability, Traffic Summits helped eClincher turn paid acquisition into a predictable, high-ROAS growth engine.
Ready to achieve similar results?
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
We focused on enterprise intent and lead quality, not volume for volume’s sake.
Key actions included:
This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
We focused on enterprise intent and lead quality, not volume for volume’s sake.
Key actions included:
This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.
