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The Challenge
The client was an established omni-channel eCommerce retailer selling across multiple channels and touchpoints.
While volume was strong, they faced:
They needed to improve efficiency without disrupting scale.
The Goal
The primary goal was to improve ROAS while increasing overall revenue.
Success was measured by:
Our Strategy
Traffic Summits focused on efficiency-led scaling across channels.
Key actions included:
This approach allowed growth without increasing cost pressure.
Results (Quarter-over-Quarter)
Performance Highlights
Key Takeaway
This case study highlights how optimising for efficiency—not just volume—can unlock significant growth.
By refining spend allocation and focusing on high-intent performance, Traffic Summits helped this omni-channel retailer drive more revenue while significantly improving ROAS.
Ready to achieve similar results?
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
We focused on enterprise intent and lead quality, not volume for volume’s sake.
Key actions included:
This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
We focused on enterprise intent and lead quality, not volume for volume’s sake.
Key actions included:
This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.
