Scaling a UK Translation Agency’s B2B Leads While Cutting Cost Per Lead by 66%

Scaling a UK Translation Agency’s B2B Leads While Cutting Cost Per Lead by 66%

Translation Agency, London, UK (B2B)

Client

Timeline

3-12 months

Investment

$40K - $80K

Scaling a UK Translation Agency’s B2B Leads While Cutting Cost Per Lead by 66%

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Key Results

245%

User Sign-ups
Increase in monthly registrations

3.6×

Return on Investment
On advertising spend

2x

Conversion Rate
Free to paid conversion

-42%

Customer Acquisition Cost
Reduction over 6 months

Overview

A UK-based Translation Agency partnered with ROAS Growth Labs to solve a common but costly problem: too much spend, not enough qualified business leads.

While the account was generating traffic, the leads lacked quality and scalability. Our objective was clear—increase high-intent B2B leads without increasing overall ad spend.

The Challenge

The client faced three key challenges:

  • Lead volume was limited despite ongoing ad spend
  • Existing leads lacked B2B intent and qualification
  • Cost per lead was too high to scale profitably

They needed a system that could attract business decision-makers, not just website visitors.

The Goal

The primary goal was to drive more high-quality B2B leads while improving efficiency across the account.

Success would be measured by:

  • Increased conversion rate
  • Higher total lead volume
  • Lower cost per lead

Our Strategy

To achieve this, we implemented a new account structure designed specifically to attract and convert B2B prospects.

Key actions included:

  • Rebuilding the account to prioritize business-focused intent
  • Refining targeting to eliminate low-quality traffic
  • Optimizing conversion pathways to improve lead efficiency
  • Aligning ads and landing experiences around B2B decision-makers

This wasn’t about increasing spend—it was about making every click count.

The Results (Quarter-Over-Quarter)

Before Optimization

  • Ad Spend: £1,483.35
  • Clicks: 516
  • Leads: 49
  • Conversion Rate: 9.50%
  • Cost per Lead: £30.27

After Optimization

  • Ad Spend: £2,710.28
  • Clicks: 1,786
  • Leads: 264
  • Conversion Rate: 14.78%
  • Cost per Lead: £10.27

Performance Highlights

  • 🚀 Leads increased by 439%
  • 📈 Conversion rate improved by 56%
  • 💰 Cost per lead reduced by 66%
  • 🎯 Significantly higher volume of B2B-qualified leads

Key Takeaway

By restructuring the account around B2B intent and lead quality, we transformed a struggling campaign into a scalable, cost-efficient lead generation engine.

This case study proves that better structure beats bigger budgets—and that focusing on the right leads delivers exponential returns.

"Traffic Summits transformed our approach to growth. We went from hoping for users to systematically acquiring them. The frameworks they built are still driving our growth today."
Sarah Chen, Founder & CEO at NizeNote

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Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

245%

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Laura P.

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The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

245%

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3.6×

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Conversation

Laura P.

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The Challenge

Their main challenges were:

  • Insufficient Sales Qualified Leads (SQLs) from enterprise accounts 
  • High cost per lead limiting scale 
  • Ad spend not translating into sales-ready opportunities

Our Strategy

We focused on enterprise intent and lead quality, not volume for volume’s sake.

Key actions included:

  • Refining targeting to focus on enterprise decision-makers 
  • Optimizing campaigns around SQL-focused conversion events 
  • Improving funnel alignment between ads and qualification steps 
  • Reallocating budget toward higher-intent segments 

This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.

245%

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Sarah M.

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