Scaling Inbound SQLs for a Debt Collection SaaS by 4100% While Reducing CPA by 89%

Scaling Inbound SQLs for a Debt Collection SaaS by 4100% While Reducing CPA by 89%

Mark T.

Client

Timeline

Quarter-over-Quarter (QoQ)

Investment

£600 to £2,700

Scaling Inbound SQLs for a Debt Collection SaaS by 4100% While Reducing CPA by 89%

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Key Results

245%

User Sign-ups
Increase in monthly registrations

3.6×

Return on Investment
On advertising spend

2x

Conversion Rate
Free to paid conversion

-42%

Customer Acquisition Cost
Reduction over 6 months

The Challenge

The client was operating in a highly competitive debt collection SaaS market and struggled to generate meaningful inbound demand.

Key issues included:

  • Extremely low inbound lead volume
  • Poor conversion rate limiting pipeline growth
  • High cost per acquisition making paid media unscalable

They needed a system that could reliably generate Sales Qualified Leads (SQLs) at scale.

The Goal

The primary goal was to drive significantly more inbound Sales Qualified Leads (SQLs) while reducing acquisition costs.

Success was defined by:

  • Higher SQL volume
  • Improved conversion rate
  • Lower CPA
  • Ability to confidently scale spend

Our Strategy

Traffic Summits implemented a full-funnel inbound growth strategy, designed to unlock scale without sacrificing efficiency.

Key actions included:

  • Rebuilding the account around high-intent SaaS search demand
  • Optimizing conversion events toward SQL-level actions
  • Improving traffic quality through tighter keyword and audience controls
  • Scaling budgets only after performance thresholds were met

This approach allowed us to increase spend aggressively while improving efficiency.

Results (Quarter-over-Quarter)

Before Optimization

  • Ad Spend: £591.06
  • Clicks: 2,111
  • Sales Qualified Leads: 6
  • Conversion Rate: 0.28%
  • Cost per Acquisition: £98.51

After Optimization

  • Ad Spend: £2,756.32
  • Clicks: 13,516
  • Sales Qualified Leads: 252
  • Conversion Rate: 1.86%
  • Cost per Acquisition: £10.94

Performance Highlights

  • 🚀 Inbound leads increased by 4100% QoQ
  • 📈 Conversion rate improved by 564%
  • 💰 CPA reduced by 89%
  • 📊 Ad spend successfully scaled by 366%
  • 🎯 Predictable flow of sales-ready SQLs

Key Takeaway

By pairing intent-driven acquisition with disciplined scaling, Traffic Summits transformed a stagnant SaaS account into a high-growth inbound engine.

This case study demonstrates that scaling spend doesn’t have to mean higher costs—when the foundation is built correctly.

"Traffic Summits transformed our approach to growth. We went from hoping for users to systematically acquiring them. The frameworks they built are still driving our growth today."
Sarah Chen, Founder & CEO at NizeNote

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Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

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Conversation

Laura P.

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The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Laura P.

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The Challenge

Their main challenges were:

  • Insufficient Sales Qualified Leads (SQLs) from enterprise accounts 
  • High cost per lead limiting scale 
  • Ad spend not translating into sales-ready opportunities

Our Strategy

We focused on enterprise intent and lead quality, not volume for volume’s sake.

Key actions included:

  • Refining targeting to focus on enterprise decision-makers 
  • Optimizing campaigns around SQL-focused conversion events 
  • Improving funnel alignment between ads and qualification steps 
  • Reallocating budget toward higher-intent segments 

This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Sarah M.

Client


The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Laura P.

Client


The Challenge

Their main challenges were:

  • Maintaining performance while increasing spend
  • Preventing ROAS decline during scale
  • Improving conversion efficiency at higher volumes

Our Strategy

Traffic Summits focused on controlled, performance-led scaling.

Key actions included:

  • Scaling budgets only on proven, high-performing campaigns
  • Optimizing toward purchase-focused conversion signals
  • Improving traffic quality through tighter audience and keyword controls
  • Reallocating spend toward campaigns delivering the strongest ROAS

This allowed spend to increase without sacrificing efficiency.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Laura P.

Client


The Challenge

Their main challenges were:

  • Insufficient Sales Qualified Leads (SQLs) from enterprise accounts 
  • High cost per lead limiting scale 
  • Ad spend not translating into sales-ready opportunities

Our Strategy

We focused on enterprise intent and lead quality, not volume for volume’s sake.

Key actions included:

  • Refining targeting to focus on enterprise decision-makers 
  • Optimizing campaigns around SQL-focused conversion events 
  • Improving funnel alignment between ads and qualification steps 
  • Reallocating budget toward higher-intent segments 

This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.

245%

Sign-ups

3.6×

ROI

2x

Conversation

Sarah M.

Client