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The Challenge
The client had recently launched a new buy-and-sell business marketplace and needed to drive users to a fresh platform with no historical traction.
Key challenges included:
The priority was clear: generate more qualified investor sign-ups while reducing cost per acquisition.
The Goal
The core objective was to increase sign-ups from investors on both the buy and sell side, while improving efficiency and reducing wasted ad spend.
Success would be measured by:
Our Strategy
We rebuilt the account with a marketplace-first acquisition strategy, focusing on intent, clarity, and conversion efficiency.
Key initiatives included:
Rather than increasing spend, the focus was on making acquisition profitable and scalable.
Results (Quarter-over-Quarter)
Before Optimization
After Optimization
Performance Highlights
Key Takeaway
By aligning campaigns with true marketplace intent and restructuring acquisition around performance, we helped the client grow faster while spending less.
This case study demonstrates how the right strategy can:
Ready to achieve similar results?
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
We focused on enterprise intent and lead quality, not volume for volume’s sake.
Key actions included:
This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
Traffic Summits focused on controlled, performance-led scaling.
Key actions included:
This allowed spend to increase without sacrificing efficiency.
The Challenge
Their main challenges were:
Our Strategy
We focused on enterprise intent and lead quality, not volume for volume’s sake.
Key actions included:
This ensured spend was concentrated on prospects most likely to convert into pipeline revenue.
